Creating a plan is easier than you think and in no time you'll have your own plan that will guide your online marketing activities and increase your ROI (return on investment).
These are the most important elements of a digital marketing plan, which you can use to create your own:
You should conduct an internal audit of your organization, covering all of your stakeholders, to ensure that you have the necessary resources to launch your strategy. This will include your customers, what they need, and what devices and online channels they use.
You will also audit your competitors to see where they advertise online and how good resources they have. Many companies also provide assistance in making a digital marketing plan for your business.
Many tools will come in handy here, including tools from Moz, Alexa, Compete, and many others. You will also conduct an external audit covering details that are beyond your organization's control, such as cookie legislation, customer smartphone usage trends, and many others that you should constantly review.
You will be able to see your strengths, weaknesses, opportunities and threats through analysis. Based on your audit findings, you will have identified your strengths relative to your competitors and combined with your unique selling point, this will form your foundation for competing.
You will also need to work on your weaknesses and minimize them and ultimately work to turn them into strengths. Your opportunities and threats will be external to your business and you will list the most important ones and decide how to capitalize on them and minimize the threats.