Buying original art by inspiration is legitimate, but taking the time to make a more intelligent and effective investment will make your long-term purchase more satisfying. Your taste is what matters most when it comes to buying a work of art.
To buy original art online to your taste it is important that you do not let yourself be influenced by the fashions and tendencies of the moment, that you develop your criteria. Seeing and buying more art, the more the better your taste becomes.
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When you start to buy fine art online, you can do it in a rather erratic way. But before buying you need to have the rest of the collection in mind that what is wanted. What element gives unity to your collection? What do your pieces have in common?
It can be the medium, the period to which they belong, the theme, the style, etc. If the pieces have nothing in common with each other, then they are not a collection but an accumulation.
The art market is huge and there are prices for all budgets. From time to time, there are even artists who distribute free art on the street. And of course, there are also works with prohibitive prices available to very few.
The value of a work of art is variable and relative, dependent on fixed factors that can be measured with some or all objectivity and other highly subjective, manipulative, and susceptible factors speculation.